• 80%
    Fresh turkey and chicken*
  • 20%
    Holistic ingredients
  • 0%
    Grain and potatoes
*No meat meal
Available in the following sizes: 0.5 kg, 2.2 kg, 6.2 kg and 10 kg

Holistic nutrition

Fresh meat

  • Chlorella algae
  • Berries
  • Vegetables
  • Herbs
  • Olive extract
  • Holistic nutrition
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The responsible diet we supply is fresh, natural and balanced, improving your dog’s quality of life. This is why we have worked with our nutrition experts to formulate BELCANDO® MASTERCRAFT recipes on a holistic basis. We use high-quality, minimally processed raw materials with all their natural components as sources of protein, fat and carbohydrate.
In first place of course comes fresh meat, which makes up the „lion’s share“ of our recipes. But dogs do not live on meat alone, which is why we have selected our plant ingredients such as amaranth, fava beans and chickpeas with the same care.
In addition to these primary nutrient sources we also use specially chosen ingredients that complete the product’s nutrient profile – and that in some cases contain substances that can boost the vitality and well-being of dogs that consume them.
As a result – based on a fundamentally holistic approach – we create a dog food that is more than the sum of its parts!

Why is meat so important for my dog?

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Meat contains important elements for the building and transformation of muscles, organs, tendons and connective tissue, and so helps to maintain important bodily functions.

As members of the carnivore family, dogs are particularly good at processing meat and converting the nutrients it contains into endogenous structures. In addition to many essential amino acids (protein building blocks), meat contains many vitamins (especially vitamin A and various B vitamins) and trace elements such as iron.

We do not use meat meal

The fresher the meat is when it is processed, and the gentler this processing is, the lower are the losses in nutrients, and consequently the better the product tastes to your dog!



Chick peas






Fava beans



Fresh poultry meat (80 %; 50 % Turkey, 30 % Chicken); Amaranth (5.5 %); Pea flour; Bean flour (Vicia faba); Chick peas, dried; Brewers’ yeast, dried (1 %, Source of beta-glucans and mannan-oligosaccharides); Marine zooplankton, ground (Krill, 0.8 %); Carob pods, dried; Apple pomace, dried; Dicalcium phosphate; Chia seeds (0.4 %); Vegetables, dried (total: 0.3 %; Carrots, Parsnips, Beetroot, Leek); Calcareous marine algae (Maerl) (0.3 %, Lithothamnium Calcareum); Poultry liver, hydrolysed; Dried algae (0.2 %, Chlorella vulgaris); Sodium chloride; Cranberries (0.06 %); Wild berries, dried (total: 0.06 %; Rowan, Rose hips, Blueberries, Elderberries, Currants); Herbs, dried (total: 0.06 %; Nettle leaves, Gentian root, Centaury, Chamomile, Fennel, Caraway, Mistletoe, Yarrow, Blackberry leaves); Potassium chloride; Yucca schidigera; Olive extract (0.003 %, Olea europaea)
Protein 27.0 %; Fat content 15.0 %; Crude ash 6.5 %; Crude fibre 3.3 %; Moisture 10.0 %; Calcium 1.1 %; Phosphorus 0.9 %; Sodium 0.3 %
Additives per kg: Nutritional additives:
Vitamin A 13,000 IU; Vitamin D3 1,300 IU; Vitamin E 130 mg; Copper (as copper(II)sulphate, pentahydrate) 12.5 mg; Iron (as ferrous(II)sulphate, monohydrate) 200 mg; Manganese (as manganese(II)oxide) 40 mg; Zinc (as zincoxide) 125 mg; Iodine (as calciumiodate, anhydrous) 2 mg; Selenium (as sodiumselenite) 0.05 mg
Technological additives: Tocopherol extracts from vegetable oils (= natural vitamin E) 48 mg
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Feeding recommendation:

Recommended quantity of food per animal in g/day

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Weight* 3 kg 5 kg 10 kg 15 kg 20 kg 25 kg 35 kg 50 kg 65 kg 80 kg
normal 60 g 80 g 140 g 190 g 240 g 280 g 360 g 470 g 580 g 680 g
active 70 g 100 g 160 g 220 g 275 g 325 g 420 g 550 g 665 g 780 g
* Adult weight

image description RECIPE WITHOUT GRAIN

Many dog owners are keen to feed their four-legged friend a grain-free diet. This is why there are now many dog foods on the market that contain potatoes instead of grain. It is true that potatoes are easy to digest and are normally well tolerated even by dogs with feed allergies, but they do have a high glycaemic index. This affects the rise in blood sugar levels after feeding, and so also cause the dog to feel hungry again. This is why the carbohydrate sources we have chosen for BELCANDO® MASTERCRAFT are amaranth, peas, fava beans and chickpeas. Not only do they have a low glycaemic index; they also contain more valuable protein, bulk elements and trace elements than wheat. This allows us to provide a healthy and varied spread of nutrients without making the food hard to digest.
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We have paid particular attention to ensuring that each variety has the same nutrient profile. So you can switch between varieties as you like, or mix them together, without worrying that your dog might have trouble digesting them.  Treat your four-legged friend to the full meaty taste of the five different BELCANDO® MASTERCRAFT dry feeds – or give him the one he likes best every day.  BELCANDO® MASTERCRAFT makes you your dog’s „Menu Creator“!
menu creator
BELCANDO® MASTERCRAFT dry feed is tailored to the energy and nutrient requirements of dogs that take an active part in the lives of „their“ humans. It doesn’t matter whether your dog is small or large, with a sturdy or elegant frame: all dogs enjoy the innovative kibble form!