About Us
A family business since 1963
Trust through quality
We stand for high-quality dog food that can be fed with a clear conscience – thanks to recipes based on the latest nutritional science, strictly controlled raw materials, and state-of-the-art production “Made in Germany”.
Our quality promise
Manufactured in Germany - Guaranteed from the finest ingredients
- Excellent palatability and digestibility
- Meat ingredients only from animals fit for human consumption
What we gladly avoid
Animal testing - Soy protein
- Artificial colours, flavours, and preservatives
The ingredients make the difference
We know: “The ingredients make the difference.” That’s why we select them with the utmost care together with our nutrition experts and veterinarians. Especially important to us are ingredients and natural vital components that offer a real added value for your dog — from strengthening the immune system to promoting skin and coat health. Sounds exciting? Learn more about our ingredients here.
The holistic approach
Balanced nutrition is essential for your dog. That’s why we place great value on a wide variety of ingredients in our recipes – setting us apart from other suppliers who limit their formulations to only a few components. With the exception of our Single Protein products, we ensure that at least two animal protein sources are included. For plant-based ingredients, we also offer a broad range including chia seeds, cold-pressed grape seed flour, amaranth, oats and more. These ingredients help ensure your dog is supplied holistically with all essential nutrients – for more vitality and joy of life.
Sustainability
We like to leave traces — except when it comes to our ecological footprint. As a locally producing company with national and international distribution, we are fully aware of the impact of our business actions. And because we depend on nature and its resources, it is our goal to use them responsibly and protect them. That’s why we give our best every single day — from selecting ingredients to manufacturing our products to delivering them to our four-legged fans.
We live responsibility
From raw material selection to the bowl
Why does our food taste so good? Because in addition to fresh, natural ingredients, we use only particularly gentle and environmentally friendly production methods — and afterwards, the delicious meal is placed into packaging that is as recyclable as possible.